The Surface Platform

Every product Surface sells, grouped by what it does: agents, analytics, infrastructure, primitives.

Five groups. Agents do work, Analytics tell you what happened, Infrastructure captures and books, Primitives are the shared record underneath, and Connect is how the rest of your stack joins in.

Agents

SAM, the Surface Agentic Marketer

Beta. Anything you would open the app to do, done from Slack. Numbers, drafts, publishing, research, on a schedule.

Lead Agents

Research, enrichment, signal and scoring agents on every record as it lands.

System Agents

New. HubSpot, Salesforce and Attio kept current without a sync project.

Campaign Agents

Research, a plan and drafts, delivered as artifacts for a human to review before anything publishes.

Build Your Own With Surface MCP

Six agents you can build yourself on the same workspace and the tool families each one needs.

Analytics

AI Visibility

Where you show up when a buyer asks an answer engine, and where you do not.

Traffic Intelligence

The tag, custom domains, content analytics and the conversion funnel.

Infrastructure

Vault

Beta. Your positioning, proof and voice as Markdown, read by the agents that draft, compare and qualify for you.

Dynamic Lead Forms

Branching forms, qualification logic, workflows, analytics and six embed modes.

Intelligent Scheduling

Qualify, route and book in one path. No per-seat pricing, no booking caps.

Primitives

Lead Data Layer

One current record per buyer: identity, firmographics, behaviour, score, outcome. Everything above reads and writes this.

Connect

Integrations

CRM, communication, scheduling, ads, analytics and enrichment. What is live, and how to connect it.

Building rather than configuring? The Forms SDK, webhooks, the REST API and browser events live in For Developers, and the MCP server has its own tab.