Events

Meta Ads Tracking

Track Surface Form conversions in Meta Ads

1. Get your Meta Pixel ID

  1. Log into Meta Ads Manager and click on Events Manager from left sidebar

Open Events Manager

  1. In Datasets, find your Pixel and copy the ID.

Copy Pixel ID

2. Add meta pixel id to your Surface Form

Steps:

  1. In your Surface Form, go to Settings -> Ads / Tracking -> Meta Ads
  2. Add your Meta Pixel ID to the Meta Pixel field
  3. Click Save

Add Meta Pixel ID to Surface Form

3. Test the tracking in Events Manager

Steps:

  1. In Events Manager, open your dataset and go to Test events
  2. Under Confirm your website's events are set up correctly, enter your website URL and click Test Events
  3. In a new tab, submit a Surface Form
  4. Confirm you see a Lead event appear in Test events

Enter website URL in Test events

Lead event received

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