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Surface Tag

Installation

Embed the surface tag

Script Tag

Add the following script tag inside your <head> tag.

MAKE SURE TO REPLACE YOUR_SITE_ID.

<!-- Start Surface Tag -->
<script 
    src="https://cdn.jsdelivr.net/gh/trysurface/scripts@latest/surface_tag.min.js"
    site-id="YOUR_SITE_ID"> // Replace with your site ID
</script>
<!-- End Surface Tag -->

Where to find your site-id

Get your site-id by going to Settings > Overview

Site ID Location

What the Surface Tag Does

The Surface Tag is a powerful tool that enables the following functionality:

  1. Embed Forms Seamlessly: Easily add Surface Forms to your platform to boost user engagement and collect valuable data.
  2. Lead De-anonymization: Track interactions to identify anonymous visitors, giving you deeper insights into who's engaging with your forms.
  3. Form Analytics: Gather data on form submissions and user interactions to optimize performance and improve the user experience.
  4. Ad Retargeting & Conversion Tracking: Track conversions tied to your forms and re-target users who have interacted with them, maximizing your marketing ROI.
  5. Account-Based Marketing (ABM): Use data from form interactions to refine ABM strategies, focusing on key accounts for personalized marketing efforts.

Inline

Embed your form inline with the rest of your page

On this page

Script TagWhere to find your site-idWhat the Surface Tag Does