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Google Ads Tracking

Add GTM Container ID to Surface Form to configure various marketing tags from a single place

Make sure to implement Google Tag Manager (GTM) first before setting up Google Ads tracking.

1. Create a New Conversion Action in Google Ads

Create Conversion Action Step 1

Create Conversion Action Step 2

2. Keep Note of the Conversion ID and the Conversion Label

Conversion ID and Label

3. Log into Google Tag Manager

Google Tag Manager Dashboard

4. Create Custom Event Trigger with Event Name Set to SurfaceFormSubmitEvent

Create Custom Event Trigger Step 1

Create Custom Event Trigger Step 2

5. Configure the Following Tags in GTM:

  1. Conversion Linker
  2. Google Ads Conversion Tracking

Configure GTM Tags

6. Submit All Changes

Submit Changes

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Google Tag Manager

A step-by-step guide to connect Surface Form events to Google Tag Manager (GTM)

Google Analytics Tracking

Track Surface Form events in Google Analytics using Google Tag Manager (GTM)

On this page

1. Create a New Conversion Action in Google Ads2. Keep Note of the Conversion ID and the Conversion Label3. Log into Google Tag Manager4. Create Custom Event Trigger with Event Name Set to SurfaceFormSubmitEvent5. Configure the Following Tags in GTM:6. Submit All Changes