# Ready to boost your conversions rates?



Get started with Surface by installing the Surface Tag and embedding your first form to start capturing leads.

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  <Card title="Embed a Surface Form" img="/images/hero.webp" href="/guides/embedding/website-editors">
    Learn how to embed Surface Forms on your website.
  </Card>

  <Card title="Set up website de-anonymization" img="/images/website-visitor.png" href="/docs/website-visitor-deanonymization/overview">
    Identify anonymous website visitors and enrich them with company information.
  </Card>
</Columns>

<Columns cols="3">
  <Card icon="google" title="Google Tag Manager Events" href="/docs/events/google-tag-manager">
    Connect Surface Form events to Google Tag Manager for tracking and analytics.
  </Card>

  <Card icon="hubspot" title="Send data to HubSpot" href="/guides/send-data-to-hubspot">
    Automatically send form submissions to HubSpot using built-in workflows.
  </Card>

  <Card icon="webhook" title="Send data with Webhooks" href="/guides/send-data-to-surface">
    Set up custom webhooks to send data to any external system or API.
  </Card>
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