# HubSpot Tracking



Add HubSpot tracking to your Surface form to track visitor behavior, identify anonymous visitors, and gain insights into how users interact with your forms.

## Step 1: Get the HubSpot Tracking Script [#step-1-get-the-hubspot-tracking-script]

<Frame>
  <img src="/images/hubspot-tracking/1.png" alt="HubSpot settings and tracking code location" />
</Frame>

1. **Navigate to HubSpot Settings**
   * In your HubSpot account, click the **settings** icon (⚙️) in the top navigation bar

2. **Access Tracking Code**
   * In the left sidebar, look for **Account Management**
   * Click on **Tracking Code** under the Account Management section

3. **Copy the Tracking Code**
   * You'll see your HubSpot tracking code displayed in a text box
   * Copy the entire tracking script code
   * The code typically looks like:
     ```html
     <!-- Start of HubSpot Embed Code -->
     <script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/XXXXXXX.js"></script>
     <!-- End of HubSpot Embed Code -->
     ```

## Step 2: Enable and Add HubSpot Tracking Script in Surface Form [#step-2-enable-and-add-hubspot-tracking-script-in-surface-form]

1. **Open Form Settings**
   * Go to your Surface form dashboard
   * Navigate to the form you want to add HubSpot tracking to
   * Click on **Settings**

2. **Toggle on Cookie Tracking**
   <Frame>
     <img src="/images/hubspot/tracking/1.png" alt="Surface form HubSpot cookie tracking settings" />
   </Frame>
   * In the form settings, look for **Cookie Tracking** section
   * Toggle on **Enable Cookie Tracking** to track UTMs, first landing page, and lead sources

3. **Find HubSpot Tracking Option**
   * In the form settings, look for **Ads / Tracking** section
   * Click on **HubSpot Tracking**

4. **Enable and Configure Tracking**
   <Frame>
     <img src="/images/hubspot/tracking/2.png" alt="Surface form HubSpot tracking settings" />
   </Frame>
   * Toggle the **Enable HubSpot tracking** switch to turn it on
   * Paste the HubSpot tracking script you copied in Step 1 into the script field below
   * Click **Save** to apply the changes