# Website Visitor De-anonymization





Surface's website de-anonymization tool helps you identify anonymous website visitors and enrich them with detailed company and contact information.

## Implementation [#implementation]

The de-anonymization feature is built into the Surface Tag.

You can **view embedding instructions** and **test your embedding** by clicking `Integrate Surface Tag` in the Settings page.

<Frame>
    <img alt="Surface Tag Integration" src="__img0" />
</Frame>

## How It Works [#how-it-works]

1. Surface Tag identifies website visitors
2. Matches visitors against our extensive B2B database
3. Reveals visitor identity and company information
4. Enriches visitor profiles with additional data