# Installation
### Script Tag [#script-tag]
Add the following script tag inside your `` tag.
**MAKE SURE TO REPLACE `YOUR_SITE_ID`.**
```javascript
```
### Where to find your `site-id` [#where-to-find-your-site-id]
Get your `site-id` by going to `Settings` > `Overview`
### What the Surface Tag Does [#what-the-surface-tag-does]
The Surface Tag is a powerful tool that enables the following functionality:
1. **Embed Forms Seamlessly**: Easily add Surface Forms to your platform to boost user engagement and collect valuable data.
2. **Lead De-anonymization**: Track interactions to identify anonymous visitors, giving you deeper insights into who's engaging with your forms.
3. **Form Analytics**: Gather data on form submissions and user interactions to optimize performance and improve the user experience.
4. **Ad Retargeting & Conversion Tracking**: Track conversions tied to your forms and re-target users who have interacted with them, maximizing your marketing ROI.
5. **Account-Based Marketing (ABM)**: Use data from form interactions to refine ABM strategies, focusing on key accounts for personalized marketing efforts.