# Prompt library The shape that works: one concrete ask, a named time range where it matters, and the output shape when you care about it. ## Numbers and reporting [#numbers-and-reporting] | Prompt | What comes back | | ------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------------- | | *How many leads did we get last week vs the week before?* | Both numbers, the delta, the exact date range, and the forms behind it | | *Give me partial captures vs completed submissions on our top form, as a rate, with the week-over-week trend* | Ask for the **rate** and the **trend** explicitly. It has both, but defaults to totals | | *Which question in the demo form loses the most people?* | Per-question drop-off | | *Rank our blog posts by meetings booked, not pageviews* | Pipeline ranking. It names the metric it ranked on either way | | *How much traffic came from our LinkedIn UTM link this month?* | Visitors and form starts by UTM. It'll note it has no GA sessions | | *Which landing pages convert visitors into meetings best?* | Per-URL funnel, period over period | | *Show me every lead from a company with 200+ employees this quarter, with the contact* | Works. The firmographics are there, so keep the window sane, or ask for a background job | | *Summarise the last quarter by channel* | It'll offer to run this in the background. Say yes | ## Writing [#writing] | Prompt | Why it's phrased this way | | ----------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------- | | *Draft 5 LinkedIn posts from our best-performing blog this month. Use our voice doc in the Vault.* | Pointing at the Vault is the fastest way to stop generic output | | *Write email 1 of a 5-part sequence for ops leaders. Same claims as our positioning brief, no exclamation marks.* | Audience, source of truth, one hard rule | | *Rewrite this paragraph so it leads with the number. \[paste]* | Pasted text always beats a description of the text | | *Connection request note for a VP Marketing at a Series B SaaS, under 300 characters* | It meets the limit and states the count | | *Turn these call notes into 3 posts. \[paste the notes]* | Give it raw material. A draft it could have written without your material is a failed draft | ## Content and CMS [#content-and-cms] * *Review our published blogs and tell me which three are weakest, and why* (background job) * *Read this post and suggest a better title and meta description* * *Create a draft blog entry from this outline, don't publish it* * *Swap the thumbnail on the pricing post to this image* (attach the image in the same message) * *Schedule the case study to publish Thursday morning* * *What's sitting in draft right now?* ## Images [#images] * *Generate a blog thumbnail for "The 5 forms every B2B site needs": dark background, one bold number, no stock photography* * *Two options for a social card, in the style of the images above* (drop the references in first) * *Upload this to the CMS asset library with alt text and set it on the post* ## Research [#research] * *What has \[competitor] shipped in the last month?* * *Read \[url] and tell me what they claim vs what we claim* * *Are we showing up in AI answers for "lead capture tool"?* ## HubSpot [#hubspot] Read-only, and only if HubSpot is connected to your Surface account. It won't create or update anything there. * *Which of our open deals came from a Surface form?* * *What's the last activity on \[company]?* * *List our open deals by owner* ## Scheduling and memory [#scheduling-and-memory] * *Every weekday at 8:30, post who has a draft scheduled today* * *Every Monday at 9, post last week's lead numbers with the week-over-week change* * *Remember: we say "buyers", never "prospects". Every post opens with a number.* * *What do you remember about us?* See [Scheduled posts](/docs/sam/schedules) and [What it remembers](/docs/sam/memory). ## Prompts that will disappoint you [#prompts-that-will-disappoint-you] | Prompt | What actually happens | Say this instead | | ------------------------------------------------------ | ---------------------------------------------------------------------------------- | ------------------------------------------------------------------------- | | *How many sessions did we get?* | It explains it has no Google Analytics, then answers with visitors and form starts | *How many visitors and form starts, split by source?* | | *Partials vs completions on Demo Request* | If no form is named exactly that, it asks which of five you meant | Name the form as it appears in Surface, or say *the highest-traffic form* | | *Write me some posts* | Competent, generic copy | Give it a source (a blog, call notes, a customer list) and a voice doc | | Attaching 12 thumbnails at once | It reads 8 and names the 4 it skipped | Two messages | | Attaching an `.xlsx` export | Skipped, with a note saying so | Export as CSV | | *Put this in the Google Sheet / update the Notion doc* | One line saying it can't | Ask for the answer in Slack and paste it yourself |