# Google Ads Tracking



















<Warning>
  Make sure to implement [Google Tag Manager (GTM)](/docs/events/google-tag-manager) first before setting up Google Ads tracking.
</Warning>

## 1. Create a new conversion action in Google Ads [#1-create-a-new-conversion-action-in-google-ads]

<Columns cols="2">
  <Frame>
        <img alt="Create Conversion Action Step 1" src="__img0" />
  </Frame>

  <Frame>
        <img alt="Create Conversion Action Step 2" src="__img1" />
  </Frame>
</Columns>

## 2. Keep note of the Conversion ID and the Conversion Label [#2-keep-note-of-the-conversion-id-and-the-conversion-label]

<Frame>
    <img alt="Conversion ID and Label" src="__img2" />
</Frame>

## 3. Log into Google Tag Manager [#3-log-into-google-tag-manager]

<Frame>
    <img alt="Google Tag Manager Dashboard" src="__img3" />
</Frame>

## 4. Create Custom Event Trigger with event name set to `SurfaceFormSubmitEvent` [#4-create-custom-event-trigger-with-event-name-set-to-surfaceformsubmitevent]

<Columns cols="2">
  <Frame>
        <img alt="Create Custom Event Trigger Step 1" src="__img4" />
  </Frame>

  <Frame>
        <img alt="Create Custom Event Trigger Step 2" src="__img5" />
  </Frame>
</Columns>

## 5. Configure the following tags in GTM: [#5-configure-the-following-tags-in-gtm]

1. Conversion Linker
2. Google Ads Conversion Tracking

<Frame>
    <img alt="Configure GTM Tags" src="__img6" />
</Frame>

## 6. Submit all Changes [#6-submit-all-changes]

<Frame>
    <img alt="Submit Changes" src="__img7" />
</Frame>